Nutley Eye Care occupies the ground floor of a three-story residential building on Franklin Avenue, the busy main street in Nutley, NJ. The Optometrist office, boutique eyeglasses dispensary, and branding was developed to capture a tranquil modern feel. Light wood floors were chosen throughout instead of typical carpet to denote a sense of contemporary luxury. The rich dark wood displays, with their clean, simple, modern lines, are used as a contrast to the light floor drawing attention to the glasses frames. The green accent walls add a calming relaxing effect and denote a sense of balance and harmony. This same rich dark brown and green combination was applied to the branding and logo of the office which includes letterhead, business cards, prescription pads, advertisements, and cleaning cloths.
Status: Completed 2010